To make the most out of your donations, first of all, pick the right organization to donate to. For a small business that’s tied to the community, it often makes sense to pick a local group.
“We try to focus on smaller local groups versus nationwide organizations, since these are the ones that the bigger companies seem to miss,” Schweig said.
If there’s a national charity that ties to your company’s values, that’s always an option as well. You want to find an organization that best fits with your business’s values.
When seeking out an organization to donate to, take adequate time to select one. Making contributions to charities and organizations that truly mean a lot to your business is better than just doing it for the sake of making contributions. Put sufficient time, effort and energy into choosing the right organization for your business to support.
You may find two or three organizations that fit your business’s values. If that’s the case, don’t shy away from providing charitable contributions to multiple organizations. Building a relationship with and supporting multiple charities is a good idea. It gets your business involved in your community while also building strong relationships with great charitable organizations.